The latest social media trend that has been sweeping the viral world is throwing slices of American cheese at babies’ faces and then posting their reactions for all to see. The prank is then accompanied by the trending hashtag #cheesed, and was started on Twitter by a gentleman in a since-deleted post. While some people have cheesed their moms, dads, grandparents, or dogs instead, the general target is babies.
If you sift through the hashtag you’ll find that certain videos have already accumulated hundreds of thousands of views on Twitter and Instagram of the poor little saps reacting to getting #cheesed.
While it’s thankfully not the Fire Challenge or the BirdBox Challenge, Children’s Rights executive director Sandy Santana did cautioned parents about the challenge.
“This phenomenon is not child abuse and is generally not meant to harm the child, ” she said. “But parents should, first and foremost, treat their children with care. Throwing cheese at helpless babies can, in some cases, shock them and lead to unnecessary discomfort. Is that really worth a few social media likes?”
Model and mom Chrissy Teigen was unimpressed with the challenge, posting her opinion to Twitter. “I love a prank as much as anybody, but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me,” she said.
However, New York mom Lauren Jorgenson happily participated in the challenge and said the trend was harmless. “You gotta learn how to live a little. He isn’t upset,” Jorgenson said of her baby. “It’s not like I threw a bag of flour at his face. We all have our different ways of parenting, mine’s just a little cheesy!”
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